Vendor Testimonials | Resource Marketing Outdoor Mobile Vending

Empowering Entrepreneurship In the Main Market Versatile, mobile and unrestricted by the need for an electricity source, ICEMANN® coolers are the perfect solution for informal traders and free-standing outdoors points-of-sale. Incredibly tough, durable and virtually maintenance free, they can withstand the harshest environments. As the formal trade becomes saturated all the way down to the bottom end, forward thinking companies have realised that the larger untapped sales opportunity lies in taking the product directly to taxi ranks and informal (Main) markets. Street traders require a different form of strategy and approach. We can draw on our extensive experience within this sector to advise clients on the best possible solutions to reach this fast-growing segment. The ICEMANN® range will help tap into new markets whilst empowering street traders with a critical source of entrepreneurial income and employment. What's more, independent tests have revealed that companies have been able to pay back their initial investment in trolleys in as little as three months of trading. You can increase your market share whilst at the same time addressing your Corporate Social Responsibility needs. A WIN-WIN SITUATION FOR ALL! To work out your return on investment, download the Equipment Payback Calculator from our website: www.icemann.net

Shadrick Madzike

The Coca-Cola system, in conjunction with their Bottlers empowers not just the big players, but also the very smallest of trader’s right down to the grass roots of informal trade. Take for instance Shadrick Madzike who’s recently acquired 55L Icemann cooler has made ice cold Coca-Cola available on his corner in Diepsloot township, JHB. “It has been good, people cannow see I am a real shop and it has added to my business,” he says.

Joe Khamyile

Food and Coca–Cola has always been a great combination but prior to Joe Khamyile’s been given this Ice Caddy Cooler (#res22) the soft drink side of his business had not always been great. “Before I had a cooler box nobody knew I had Coke, now everybody knows and I can sell a lot because people like to buy cold Coke from me.”

Beatrice Khumalo

Women constitute a very large portion of the main market traders and the upliftment of women in particular is central to Coca-Cola’s aims. Take for instance Beatrice Khumalo who operates out of Durban’s busy Warwick Taxi rank. She says “Before we had these cooler boxes, we sold about 6 cases a day, but now because we can serve the product cold and it is well displayed our sales have increased to over 15 cases a day”. It just goes to show that the power of the Main market should not be underestimated!

Cornelia Mahlaba

Cornelia’s new generation Beverage and Snack Trolley (#Res121) allows her to merchandise fruit and chips together with her core beverage offering, thereby creating more value around her business and increasing her earning potential and the viability of her day to day efforts.

Isaac Williams

The Fanparks at the FIFA Soccer World Cup attracted massive crowds. The Durban Fan park alone attracted 740 000 people over the duration of the event. Vendors such as Isaac Williams were able to capitalise on the opportunity. “These Soccer World Cup Mobile units are amazing, they look great, hold a good amount of stock, and work very well. Through this unit alone I have been able to sell up to 1600 units a day!”

Brian Zondi

Over 30 000 of our legendary Angola Porta Coolers have been placed in markets throughout 17 countries in Africa since its original conception by Resource Marketing in 1993. This design, so simple and functional, yet so effective in the marketplace, has been able to transform markets in many countries empowering thousands of vendors whilst at the same time achieving the Bottlers aim of widespread distribution, says Brian Zondi,‘This Porta Cooler with its space for crates below, is just the right size to push but it also has a large ice box to carry two cases in ice. On average I can sell three cases a day but on good days up to five cases.” Each year the Coca-Cola system provides equipment to vendors such as Brian Zondi. For Brian this is a life changing moment, “Now I can make my own money by working hard and selling Coke, the more I sell the more money I make so I am now my own boss. Maybe one day I can have my own spaza shop.”